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Targeting Option | Description |
---|---|
Demographics | Age, gender, location, income |
Interests | Hobbies, activities, purchase history |
Behavior | Website behavior, email engagement |
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Personalization Technique | Description |
---|---|
Dynamic Content | Changes based on user data |
Personalized Emails | Include the customer's name and relevant product recommendations |
Targeted Landing Pages | Customized for specific products or services |
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Key Metric | Description |
---|---|
Conversion Rate | Percentage of visitors who take a desired action |
Customer Lifetime Value | Total revenue generated by a customer over their lifetime |
Return on Investment | Amount of revenue generated for each dollar invested in marketing |
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